Is a world where:
Tourism dollars support the development of local livelihoods as well as benefit and protect local environment and culture
Travelers and locals behave respectfully towards each other and are able to exchange information and services that mutually benefit both parties
All travelers and tour operators are educated about how to make responsible choices in travel and where they give their money
Tours are designed around local needs, and local communities take ownership over tourism in their home areas
Both travelers and global communities recognize their own ability to be a part of enacting the changes they want to see in the world
Where do you want to go?